Le Massif’s new brand identity is unveiled

The new emblem shows a single continuous orange path, symbolizing the Charlevoix region’s latest large-scale recreational tourism project. The long-awaited mega-project will require a total investment of over 230 million dollars to upgrade Québec’s largest ski slope, Le Massif, build a hotel complex with close to 850 rooms and a multi-purpose 500-place auditorium, and to set up a tourist train shuttle.

Inspired by the area’s soul and spirit 
The project’s new name, until recently known as Territoire Le Massif, draws it’s inspiration from the destination’s personality and reflects three distinct environments : the mountain, the farm and the train. The new recreational tourism project will generate over 1700 jobs which will further add to the area’s reputation as a first-class ecological showcase. 

Source : www.lemassif.com