This association was created to promote the St. Lawrence River as a tourist destination for international cruise lines. Along with its members, it works to develop and promote international cruises on the waterway. The association also brings together active and developing ports of call on the St. Lawrence: Montréal, Trois-Rivières, Québec City, Saguenay, Baie Comeau, Sept-Îles, Havre-Saint-Pierre, Gaspésie and the Îles-de-la-Madeleine. Services offered to cruise lines include: familiarization tour, travel agency training, assistance with itinerary planning, photo bank, DVD (video) of the St. Lawrence as a destination, cruise line presence on the Web site, destination planner and cooperative marketing.