The AHQ's mission is to represent and defend the interests of its members, on diverse issues, to various authorities, as well as to keep them informed, offer exclusive financial benefits and develop or promote programs conducive to quality, an improved product offering and skills development. The AHQ initiated the RéserVert sustainable development program for the Québec hotel industry. Participating hotels are listed on the website. The Bulletin RéserVert newsletter, which is available free of charge, provides subscribers with the latest information on sustainable development in the hotel industry.